Would This Inspire You?

So you're flipping through the paper and you come across this ad:



What do you think it's for?
(a) Plastic Surgery
(b) A Gym
(c) Swimwear
(d) Shoes

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And the Jeopardy music continues ...

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If you answered (b) you'd be correct. Kudos to you.

Equinox Fitness Club is releasing a series of ads by legendary fashion photographer Ellen von Unwerth to promote its "Happily Ever After" theme.

Would these ads get you in the gym more?