On April 1st, a free online magazine called prim. was launched on primmagazine.com.
With the same spirit as magazines like Nylon and MissBehave, it is sure to become popular amongst the hipster crowd. (And did I mention it's free?)
The articles are written by regular folks like ourselves so it has none of that pretentiousness that plagues so many of the magazines of our time.
With the brilliant motto, "We're Not Prim And We're Not Proper. Get Over It." prim's sure to become one of your favorite things to read on the web.
Read the first issue now: primmagazine.com
Be sure to check out prim. on MySpace: myspace.com/thisisitmagazine
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